AI Lead Qualification System
Built an n8n pipeline that routes inbound leads through OpenAI classification, sends personalised WhatsApp or email replies, updates the CRM, and alerts the team on Slack — all within seconds of a form submission.
A service business was losing leads simply because they could not respond fast enough. Inbound enquiries sat unread for 12 to 24 hours while the team handled other work. By the time someone followed up, the prospect had often already moved on to a competitor. The manual process also meant no consistency — different team members responded differently, and nothing was tracked properly in the CRM.
We built an automated pipeline using n8n that triggers the moment a form submission comes in. The lead is passed through OpenAI for classification and scoring — identifying intent, urgency, and fit. Based on the result, a personalised reply is sent instantly via WhatsApp or email. The CRM is updated automatically, and the team receives a real-time Slack alert with the lead summary. The entire process runs without anyone needing to touch it.
Results
- Response time reduced from 24 hours to under 3 minutes
- Lead conversion rate improved due to faster, more consistent outreach
- Team stopped manually chasing and reviewing every submission
- CRM updated automatically on every new enquiry
- Real-time Slack alerts keep the team informed without checking email
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